Millionaire Dream: Designer Ella’s Handbag Line

February 24, 2006 by Designer Ella

The I am Fashion girls question for the Carnivale of Couture is

Surprise darling! You have just won the lottery! How will you, the super fabulous fashionable blogger, spend your US$10m winnings? Tell us all about your money-spending plan!!

My plan would be to put my dream into actual motion: start a handbag design company. Yes, just like Mallory! And like Mallory, I practically could have said this myself:

“I’m pretty particular about things, so they’d have to be the best, which in turn would lead my handbags to become major sellers in the industry.”

Great minds! great … compulsive minds!

I was so excited when I saw that we had the same idea, I was inspired to work more on this thought.

The Basic Plan Ideas:

I’d decide which handbag line to open with (I want to have 3!). We’re assuming I don’t go for clothes, because handbags are my biggest weakness, therefore the first fantasy in mind.

Elle Logo collage

Should I pick the line with the least expensive bags to make (the fabric, sometimes quirky-cute bag line)? Or the line that would send me straight to the IT list, with quality leathers and signature styling (not logo, but side belts [yes, that into them], side decorations & horizontal details, but not all one gimmick)? That’s an expensive one, though. Of course, there’s the one with my name all over: Elle, the line with jacquard signature bags (and some leather bags, of course, with a huge focus on outside/cell pockets). That might be best for being more known, and my alignment attention will make the bags expensive. I can’t decide, at this point.

All three will aim for *logical* pricing, practical wearability, lots of pockets with easy to reach cell phones, etc. I should fill needs in consumer’s shopping (and my own, quite importantly).

I would put together a team to help. I need a math person (maybe my best friend) to calculate and make sure every little thing on the bag is aligned right, symmetrical, standard, perfect. I need the fabrics expert, the studied designer. Then I need business people.

We invest in company trademarks and logo copyrights.

From there, we set up a studio and offices. Get a manufacturing team and design, business and techie employees. And we need seriously Monkish obsessive-compulsive inspectors (I can’t overview every bag!).

We get PR. Make a website. Etc. Etc.

Don’t ask for a monetary breakdown or even a solid business plan, at this point. I am so not that girl, and this is so not the medium! (Besides, The Bling Blog pointed out that after taxes, we only have $6.5M. Well, I don’t know if that’s the same in all states, I know nothing of such sorts. So forget that!)

But I can dream about when things take off, and how many levels I can take it to. Then I go nuts!

I could go on and on … but it’s depressing thinking about it in technical terms when it’s fantasy, and not just my ideals that keep me urgently dreaming. It’s all depressing in the end, because I am definitely not winning the lottery (well, there’s a big jackpot, tonight!). But who knows, I could work hard and earn enough income. But it won’t be like a fantasy!

Now, read Mallory’s dream plan for this money, it’s much more breezy!!

And you really must read my more detailed, general plan on Kiss Me, Stace, which includes a few things about my clothing and shoe design ideals!

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  • 2 Responses to “Millionaire Dream: Designer Ella’s Handbag Line”

    1. Reformed Fanny Pack Woman Says:

      So I haven’t won the lottery yet, which means I’m still shopping in Bed, Bath, and Beyond. Anyway, I saw this weird thing there called a Purse Brite. It’s some sort of organizer thing for purses. and I’d like to try it out, but I’m broke from buying purses.

      So I thought I’d ask you: what’s your take on it? Is this sort of thing good investment? Or a waste of money and purse space?

    2. Designer Ella Says:

      I love it. It comes in this logo-esque pattern, with tons of pockets and even a light! The pattern is kind of a copy of Nine West’s monogram, though!

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